Local businesses have to earn local customers

16:21 31 January 2013

WITH reference to Steve Tierney’s letter from your January 25 edition about shopping locally.

I try to always shop locally even though I don’t live in town and have to make time and use diesel to travel to town.

However, after making the time and then trudging from one shop to another enquiring after something, I usually find disinterested shop owners and staff telling me they don’t stock it, have never heard of it, or there is no call for it.

And even if I’m fortunate enough to actually find what I was looking for, it can be got for half the price local businesses want.

If local shops won’t keep up with the times and realise that they no longer have a captive market of shoppers who have nowhere else to buy things, they will find themselves out of business.

They need to be creative and offer what I and others cannot get online, not only the things people want to buy at a reasonable price, but friendly faces and good customer service.

There are several shops like this Wisbech, like ‘A Good Read’ and the laptop shop to name but two. I’ll go there and buy even if I have to pay a little more than I would online.

But if a local company tried to charge me £65 for something I can buy online for £26 and tell me that this is what its wholesaler charges and that it don’t really make much profit on it, I decide not to buy anything ever from them as I do not like to be treated like an idiot and lied to.

If local businesses want local customers, they have to EARN them.

Until then, shopping online from the warmth of my home, without having to avoid drunken foreigners, foul-mouthed hoodies and people riding their bikes fast through the Horsefair, is exactly what I prefer to do.

PAM THOMPSON

Broad Drove East

Tydd St Giles

Via e-mail

0 comments

More news stories

2013: Fields End Water Doddington, new deluxe self catering lodges. official opening by Steve Barclay MP. The site's owners say they will use profits from a housing development to fund the park's expansion.

NE Cambs MP Steve Barclay has thrown his weight behind a businessman’s proposal to build 10 homes that planners say will result in “an incremental erosion of the countryside”.

17:13
Darcie Tegerdine had her head shaved to raised funds for charity.

A community-minded cadet from Whittlesey who went as far as having her head shaved for charity has picked up a prestigious award.

16:45
Breathalyser.

Revellers may be forced to take a breath test to get into pubs and nightclubs as part of a pilot scheme to combat binge drinking.

16:22
Bonnets and bunny egg-stravaganza parade at Park Lane Primary School, Whittlesey.Picture: Steve Williams.

Pupils donned their most spectacular headwear for their school’s Easter bonnet parade.

Most read stories

Most commented stories

Digital Edition

Image
Read the Cambs Times e-edition today E-edition