March based company launches innovative virtual cigarettes

12:35 31 January 2013

The VC Virtual e-cigarettes, which have been created by a March based company

The VC Virtual e-cigarettes, which have been created by a March based company

Archant

A MARCH based technology company has created a “virtual cigarette” which they claim offers a more authentic and less harmful smoking experience.

Following several years of research and development, BioProgress Technology Ltd (BTL), located at Hostmoor Avenue, has launched a range of cigarette alternative products designed to meet the growing demands of smokers looking for healthier ways of obtaining nicotine.

BTL’s first product is a unique soft filter disposable virtual e-cigarette which provides a realistic experience for cigarette smokers without the tar, ash, carbon monoxide and tobacco smell associated with normal cigarettes.

Keith Hemming, BTL’s sales and marketing director, said: “Smokers complain that the virtual e-cigarettes currently on the market do not feel like normal cigarettes when they put them in their mouth.

“This is why we launched a soft filter e-cigarette which feels more like a normal cigarette.

“It is a high quality product with pharmaceutical grade nicotine which has completed all the required safety standard checks.”

There are more than 10 million tobacco smokers and 600,000 regular e-cigarette smokers in the UK.

Virtual e-cigarettes have been endorsed by The UK Centre for Tobacco Control Studies.

A spokesman said: “Some smokers find it very difficult to quit, despite a lot of effort. For these people, who may have tried several times to stop, alternative forms of nicotine without the major health risks of smoked tobacco may be a more positive option than continuing to use smoked tobacco.”

The VC virtual e-cigarettes brand will consist of a range of nicotine containing products including a fast dissolving edible film and lozenge.

Mr Hemming is excited about the potential of BTL’s virtual e-cigarette to make an impact in a rapidly growing market.

He said: “The e-cigarette market is estimated to be worth £60 million and is continually growing. With our range of products, we hope to take a major share of that.

“These truly are exciting times.”

The virtual e-cigarettes are available from www.virtualcigarettes.co.uk.

0 comments

More news stories

Yesterday, 10:59
Charity trustee Alan Sharkey with the empty defibrillator box. Picture: STEVE WILLIAMS

Thieves have stolen a community defibrillator from outside the home of a charity founder.

Yesterday, 10:23
Please help find Goochie the blind and deaf dog

Two search parties - one setting off at 6am and one at 9am - will be trying to find a blind and deaf dog after his owner believes he was stolen.

Yesterday, 09:43
City Road car park in March.

No car parking charges can be introduced in Fenland’s market town car parks until a comprehensive spending review is carried out, which councillors are confident would prove they are not a good idea, it was agreed at Fenland District Council last night.

Yesterday, 15:45
Althea Waites standing underneath her flag outside the House of Commons.

Primary school pupil Althea Waites is flying high after her flag design won a competition – and it is now flapping outside the House of Commons.

Most read stories

Most commented stories

Digital Edition

Image
Read the Cambs Times e-edition today E-edition