July 30 2014 Latest news:
Story by: JOHN ELWORTHY
Saturday, May 24, 2014
Wisbech brewer Elgood’s launched a new keg apple wheat beer at the Cambridge Beer Festival.
“We’ve been bowled over by the response,” said marketing director Claire Simpson.
Named ‘QE’ (Quintessentially English) visitors “just couldn’t get enough of it” said Ms Simpson who said their stand had to be re-stocked three times.
Elgood’s is run by the fifth generation of the family with three sisters sharing the responsibilities of the company. This newest Elgood’s brew is their inspiration and is available in bottle or mini-kegs.
Made with wheat, fresh coriander, orange peel and apple, the beer has a light refreshing flavour that visitors to the Festival have loved.
The Cambridge Beer Festival is the United Kingdom’s longest running and second largest regional CAMRA beer festival in the UK. It features a wide range of local and national beers of all styles, as well as cider, perry, mead, wine bottled and draught beers from around the world.
Ms Simpson said: “We didn’t really know what to expect as although my sisters and I really enjoy the beer, it is the first time we have had the chance to hear what consumers think of it. We have been delighted with the positive response and need to now get brewing more!”
The sisters have plans to develop the new range and a cherry flavoured beer is planned. There has already been some export interest in the new apple wheat beer with plans to sell it in China and Russia later in the year.