Guess who sponsors indoor bowling?

PUBLISHED: 12:58 28 June 2007 | UPDATED: 22:53 28 May 2010

BOWLS is becoming increasingly popular with younger players and I know that the sport is keen to re-brand itself as an exciting spectacle for those yet to reach retirement age. However, I realised there was still a long way to go when I was watching the W

BOWLS is becoming increasingly popular with younger players and I know that the sport is keen to re-brand itself as an exciting spectacle for those yet to reach retirement age.

However, I realised there was still a long way to go when I was watching the World Matchplay Indoor Championships on television last week.

Was the tournament sponsored by an electronics company, a trendy fizzy drink or a dynamic sports equipment manufacturer?

No, it was sponsored by Co-operative Funeralcare.

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