An artisan bakery whose range of donuts, brownies and cookies have found a large audience on social media is to open a new branch in Peterborough.

Batch'd, which has 22,000 followers on Instagram, 8,000 on Facebook and a growing audience on TikTok, will welcome customers with a sweet tooth to the Queensgate Shopping Centre from Friday.

The company has built up a nationwide reputation for the creation of innovative sweet treats including ‘funky, stuffed and NYC cookies, cookie pies, filled donuts and other goodies for foodies to enjoy.

Located on the 'East Mall' near Trespass, the Peterborough branch is the 22nd Batch’d in the country and the first in the are. 

Catherine Lambert, centre director at Queensgate, said: "We have had a raft of new openings recently and Batch’d is another fantastic opening that we can celebrate and welcome to Queensgate Shopping Centre.

“Batch'd offers an exciting array of flavours and options, providing our shoppers with a unique dining experience.

“We believe it will be a hugely popular destination for those seeking delicious, high-quality food."

Abigail Hylton, marketing director, said: “We are absolutely delighted to continue to grow our amazing brand to the Queensgate Shopping Centre.

“We are sure the people of Peterborough will love our delicious bakes.”