60-second advertisement launched by Fenland tourism partnership has its premier at the Light cinema, Wisbech

PUBLISHED: 17:04 18 January 2017 | UPDATED: 17:25 18 January 2017

Tourism ad launch at Light cinema

Tourism ad launch at Light cinema

Archant

The great outdoors is the focus of a new film advert promoting tourism in Fenland.

Tourism ad launch at Light cinema Tourism ad launch at Light cinema

It was given its first showing at a launch event at The Light cinema in Wisbech last night (Tuesday, January 17) and is now available on YouTube.

Tourism ad launch at Light cinemaTourism ad launch at Light cinema

Introducing it to an invited audience of about 30 tourism providers and cast members, Councillor Michelle Tanfield, chairman of the Fenland Tourism Partnership, said: “It’s short, snappy and to the point and I hope you agree shines a fantastic light on Fenland.”

Tourism ad launch at Light cinema Tourism ad launch at Light cinema

The 60-second advert, entitled “Fenland – it won’t let you down”, consists of a series of short clips highlighting the district’s many outdoor attractions, including cycling, walking, fishing, angling, river trips – and even flying.

Tourism ad launch at Light cinema Tourism ad launch at Light cinema

It has been produced by March-based Fenland Film Productions and all the cast are local people. Two more short films are under consideration to help raise Fenland’s profile.

Cllr Tanfield said the partnership needed support from more local tourism businesses to help make it more independent.

She urged people to take a look at the Visit Cambridgeshire Fens website.

“It is a great website, with more improvements on the way. But a website is only as good as the content on it,” she said.

“We need that content to change regularly – so please send us your tourist-related events and any updates you have. Your support will ensure that the website receives more attention from people planning to visit Fenland - and that will be good for your businesses.”

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