LOCAL radio waves are awash with Royal Baby euphoria after a Cambridgeshire radio station renamed itself Prince George Radio to commemorate the birth of a future king.
Star Radio is celebrating in princely portions by adopting the new name for a week to celebrate the new royal arrival.
Adding extra excitement to what promises to be a week-long celebration, every time a Star Radio show presenter mistakenly mentions the radio station by its original name, rather than its temporary Prince George Radio name, the station will donate £5 to Cambridge’s very own maternity unit, the Rosie Hospital.
Mark Peters, managing director of Star Radio, which is based in Cambridge but also covers the Fens, said: “This is a great occasion for Cambridge and temporarily adopting the name of the new Prince seems a fitting tribute.
“Presenting the breakfast show from 6am each morning, I expect I’ll be the first to slip up on the name but it’ll all be in aid of one of the best maternity hospitals in the country, of which we are very proud.”
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