CRISPS could mean cash for farmer Ross Taylor and his partner Rod Garnham as they set about an innovative new business.

The duo have teamed up at Willow Farm near Ely to launch Corkers Crisps, using Maris Piper potatoes from 150 of the 400 acres owned by Mr Taylor.

For 20 years chip shops have bought potatoes from the farm but now they hope the diversification into hand-made crisps will grab a niche market.

Mr Taylor said: “Our dream is to sell enough crisps to help other local farms like ourselves that have been struggling to sell British potatoes.”

The crisps are already being sold in Harvey Nichols stores, as well as Budgens’ Cambridgeshire shops, delis and gastro pubs.