BRAKESPEARE: Most hated Christmas present - the festive jumper

THAT is the conclusion of the British Heart Foundation whose regional campaign to solicit unwanted Christmas gifts for its shops has been launched.

“The festive jumper was crowned the most unwanted gift this Christmas with a third of people claiming this was the present they would least like to receive,” says Mike Lucas, the charity’s retail director.

Other unpopular choices included celebrity biographies and novelty pants and socks but whatever it is he would like it for his shops.

“Whether it’s a jumper that’s too small or a book you’ve already read, your donations could mean a great deal to a patient suffering from heart disease,” he said.