Fenland food processing sites receive boost following company’s pledge to back British fruit and vegetables

Stephen Francis, director from Fen Peas and Keith Costello, Princes agronomist, at Long Sutton.

Stephen Francis, director from Fen Peas and Keith Costello, Princes agronomist, at Long Sutton. - Credit: Archant

ONE of Fenland’s largest employers has committed to buying more than 40,000 tonnes of British-grown fruit and vegetables during the coming year.

Food and drink group Princes, which employs 1,073 people across its Wisbech and Long Sutton production sites, has signed new deals with British growers of potatoes, peas, carrots, rhubarb and beetroot.

The fruit and vegetables will be processed at the business’ Long Sutton and Wisbech-based production sites for use in branded and customer own-brand canned food.

The move is partly driven by the success of the Crosse & Blackwell brand which Princes relaunched last year.

Ruth Simpson, corporate relations director for Princes, said: “We know from our experience with Crosse & Blackwell that consumers are keen to buy British and that the quality of the products supplied by our British farmers is extremely high.

“As a business we are committed to using British ingredients where possible and to fostering long-term partnerships with our suppliers.”

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter