The Cycle shop in March conquered other town centre businesses to triumph in the annual St George’s Day best dressed window competition.

An eye-catching display involving red and white balloons created by Julie Spies captured the judges’ attention to win the prize for the shop on Nene Parade.

On Friday March Mayor Councillor Rob Skoulding popped along with fellow councillor Jan French and Sarah Cliss of the Cambs Times to present shop manager Nick Cooper with the prize.

He was handed the Cambs Times Challenge Trophy, a glass plaque to keep and a £50 cheque.

Nick and shop owner Sally Spies immediately agreed to hand the cheque back to Cllr Skoulding for his mayor’s ‘Have a heart’ charity, which has so far seen 14 life-saving defibrillators installed across the town.

Cllr Skoulding said: “That was a really kind thing for them to do. I really appreciate the gesture. And of course I congratulate them on winning the window competition - their’s really was a wonderful display.”