WHITING & Partners is one of the most familiar and respected names in business circles across Fenland.

Established in 1928 by a Fenlander, Walter Whiting, to meet the demands of the area’s farming community, the firm remains rooted in East Anglia but its activities – accounting and business advice – have extended the length and breadth of the UK and overseas.

Agricultural clients still constitute a third of the independent firm’s client base. However, just as commercial activities have developed and expanded over time then Whiting & Partners have added to their portfolio, food processing and packaging industries, together with allied support and distribution, light engineering and technology-based enterprises.

The firm is a leader in the tax and financial affairs of the construction and fabrication sectors.

It also acts as accountants and advisers to a number of clubs, charities and a growing list of private tax clients, dealing with income tax, capital gains tax and inheritance tax.

The Fenland offices of Whiting & Partners are at the Old School House in March and on Wisbech’s historic Crescent.

Four partners, Andrew Band and Mark Haydon in March with Chris Morton and Richard Meadows in Wisbech, head up a combined team of nearly 30 staff, many of whom are qualified accountants or technicians.

Whiting & Partners is genuinely ‘partner-led’, a unique selling point, says Mr Haydon. He added: “Our first exploratory conversation with a new client is free. From then on, the client relationship will be with one of the partners.

“We believe in getting to know our clients from the beginning, helping them to expand successfully.”

The firm continues to sponsor the annual Fenland Enterprise Business Awards, run by this newspaper.

Chris Morton, who specialises in business restructuring and finance-raising says Whiting & Partners is committed to helping business survive and prosper in the present challenging economic climate.

He said: “Our investment in the best people and technology enables us to deal with virtually every aspect of business, regardless of size or sector, at competitive fee levels.”

Whiting & Partners now has 16 partners with 130 staff at eight locations across East Anglia.