A CAMPAIGN has been launched to stop drivers parking on the zig-zag markings outside Cambridgeshire’s schools.

The initiative is being launched at four schools across the county in partnership with Cambridgeshire County Council’s Safer Routes to School (SRTS) project.

Elm Road Primary School in Wisbech is one of the schools piloting the scheme and banners will be displayed to encourage drivers to think about where and how they park around the school.

Councillor David Harty, Cabinet Member for Learning, said: “The banners reinforce a safety message to drivers that the zig-zag lines are there for a reason.

“This project is an example of real partnership working with communities and our schools to highlight this major safety issue and make motorists think twice about the dangers they pose to their own children and others.”

Devised by the Safer Routes to School team with the guidance of Medway Council - who currently run a similar scheme - the banners will be attached to railings outside the school near the yellow zig-zag ‘keep clear’ markings on the road.

The campaign starts with a green banner reminding drivers to keep the zig-zags clear, and escalates via an amber and then red banner with a much stronger message display if warnings are still being ignored.

The banner campaign will be running until the end of term.