Bikers are invited to dig out their cameras for a campaign to show that to the world they may be just one person, but to one person they’re the world.
A police photography competition is inviting people to share pictures of them with a special person in their life to encourage bikers and drivers to take extra care on the roads.
People are invited to submit pictures of themselves with the person they mean the world to on social media with the hashtag #WhoseWorldAreYou to help spread the safety message and be in with a chance of winning £200 of motorcycle shop vouchers.
Sergeant Ian Manley, from Bedfordshire, Cambridgeshire and Hertfordshire (BCH) Road Policing Unit, said: “Motorcyclists are among the most vulnerable road users and this is why it is so important they remain alert on the road and mindful of their own safety.
“Last year four motorcyclists were killed and 79 seriously injured on Cambridgeshire’s roads.
“Over the coming weeks, as summer progresses, we expect to see bikers returning to the roads. The competition is a great way to make all road users more aware of the vulnerability of bikers.
“Drivers are reminded of the importance of watching out for riders and to always look carefully when pulling out at junctions, manoeuvring and changing lanes.
“We want the roads to be a safe place for everyone and ask that all road users help us to achieve this.”
The campaign also aims to humanise riders by showing the person behind the helmet and demonstrating they are a range of people, with names, personalities and families, just like car drivers.
Matt Staton, from the Cambridgeshire and Peterborough Road Safety Partnership, said: “We are very pleased to support this competition and encourage people to get involved by sharing their photos on social media.
“We are committed to reducing the number of serious and fatal collisions on the county’s roads and I would urge everyone to play their part by looking out for one another.”
• Competition entries should be submitted via the force’s social media accounts: @CambsCops Twitter, @CambsCops Facebook or cambscops Instagram page, using the hashtag #WhoseWorldAreYou. Entries will be published on the force social media accounts.
• Closing date for entries is midnight on Saturday 30 June. The winner will be announced on Friday 6 July, The prize is £200 worth of motorcycle shop vouchers.
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