Costumes for a theme park in Dubai are being made in a ballet shop in Wisbech

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

A ballet shop in Wisbech has become a dance mecca for customers from across the globe with visitors from as far away as France and orders from a theme park in Dubai.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Owners of Just Ballet have transformed a former boxing club on Nene Quay into a ballet paradise with a bespoke dance studio upstairs.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Having been in the town 18 months, the hard work of owner Sheila Beelam is paying off, who has moved to bigger premises to fit her growing stock of dance wear, music and gifts including tailor made tutus and point shoes.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

In addition she has been busy refurbishing the first floor to turn it into a bespoke studio with professional dance floor and mirrors.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

“It’s going to be wonderful to dance in,” Sheila said.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant


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“I’m busy at the moment stitching sequins on to 65 outfits for Global Village in Dubai, a theme park there.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

“I’m also doing tutus for an international competition called Genee where students with high grades perform.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

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“Ballet is quite a small world so people get to hear of my work through word of mouth and it is just growing for us here.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

“We have people travelling from all over the country to look at outfits, people think nothing of travelling to Wisbech from Wales, Scotland or London for example.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

“I have always danced and my mum was a designer so I was brought up in a house with all this creativity so it became natural to sew tutus for me.”

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Self taught seamstress Sheila lives and breathes the dance world and while on holiday recently in Sri Lanka even came back with some beautiful fabric there that she knew she could put to good use for the outfits she lovingly hand crafts.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

“We moved to the area 18 months ago from Essex and it has gone from strength to strength,” she said.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

• The dance studio is officially opening on September 9 and is being rented to dance and fitness teacher Olivia Hipkin. Miss Olivia trained in ballet and other dance styles from the age of three, completing Royal Academy of Dance Ballet examinations pre-primary through to advanced one. She completed her teacher training at the Royal Academy of Dance in London and graduated two years ago from their BA (Hons) Ballet Education programme.

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

Just Ballet in Wisbech

Just Ballet in Wisbech - Credit: Archant

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