Jamie Jordan, his mascot and the Fossils Galore team at the cinema. (Image: Archant)
Businessman Jamie Jordan found a novel way to promote his shop ... he sent a dinosaur to the screening of a movie.
Mr Jordan, who became hooked on fossils aged four, owns Fossils Galore, of High Street, March.
He sent along the shop’s mascot to the Walking with the Dinosaurs screening at Peterborough’s Showcase Cinema.
The shop has fossil display areas, a gift shop, preparation laboratory, art and craft gallery, tea shop and an outdoor area where children can learn about fossil hunting.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here