Essentials by Sue launched in Fenland to help local young people with everyday items

Essentials by Sue is launched at Cromwell Community College in Chatteris, one of the colleges involv

Essentials by Sue is launched at Cromwell Community College in Chatteris, one of the colleges involved in the project. Pictured, from left, are Rosie Cooke, Fenland District Council’s community safety projects officer; Joanne Roberts, child protection officer at Cromwell Community College, and Jane Horn, executive principal. Picture: FENLAND DISTRICT COUNCIL. - Credit: Archant

Fenland residents and businesses are being urged to support a new project by donating unused toiletries to young people who need them.

Essentials by Sue has been launched to provide toiletries, sanitary items and other essentials to young people from lower income families who may struggle to afford them.

Items, such as shampoo, toothpaste, shower gel and bras, can now be donated at locations across the district, to be distributed to schools, colleges and local foodbanks.

The Fenland Community Safety Partnership launched the project at Cromwell Community College in Chatteris, which is one of the colleges involved.

Members of the public can donate sealed, unused products, for both males and females, at the following donation points:

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Rosie Cooke, Fenland District Council's community safety projects officer, who is coordinating the project, said: "Many of us take buying toiletries, sanitary items and underwear for granted. However there are some that struggle to get regular access to these everyday basics.

"Our fear is that a lack of these items not only causes discomfort but can lead to embarrassment and bullying by their peers.

"This can perpetuate a cycle of low self-esteem. In the worst cases, police have seen young people resorting to crime in order to try and get hold of these 'essentials'."

Essentials by Sue was originally founded in 2016 by Cambridgeshire crime reduction officer Sue Loaker, after two 12-year-old girls were caught shoplifting toiletries in Ely.

Mrs Loaker recognised the issue could be addressed by providing a foodbank-like facility for toiletries, with projects so far being set up in Huntingdon, Ramsey and Ely.

Cllr Susan Wallwork, Fenland District Council's portfolio holder for communities, said "Essentials by Sue is a fantastic project. Our young people deserve the dignity of having the right products for their needs.

"I have witnessed first-hand the humiliation when they don't and it's simply not fair on them. They don't have to feel embarrassed about asking for everyday day essentials, and they can do so without being quizzed or judged."

Jane Horn, Cromwell Community College executive principal, said: "Cromwell is delighted to be involved in this project and to help the young people in Fenland.

"As a community, we need to ensure that accessibility to basic toiletries is available to all and not seen as a luxury which only some can access."

Any businesses or organisations wanting to get involved in Essentials by Sue, either by donating products or setting up a donation point, should contact Rosie Cooke via email at: or phone 07770 643378.

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