Father of eight launches March taxi firm with a difference

Simon Stiff with his Daddy Cab

Simon Stiff with his Daddy Cab - Credit: Archant

A FATHER of eight has set up his own taxi firm in March.

Simon Stiff, of Norfolk Street, Wimblington, left Dart Taxis earlier this year to set up Daddy Cabs, who specialise in airport and long distance contract work.

Mr Stiff hopes his love of technology will give him an advantage in a competitive market.

His taxis have Wifi, his website allows online bookings and passengers can pay by card.

He said: “I have always wanted to give it a go myself and I see this as a last ditch effort to make it on my own.

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“I’ve done everything myself, including the promotional video on the website.

“I think it is important to move with the times and I’m a technology freak myself so I’ve introduced a few things which other taxis don’t have, such as Wifi. I just want this to work.”

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Mr Stiff says the taxi business is almost unrecognisable from the one he entered nine years ago.

He said: “The business is so different to when I first started.

“Back then taxi drivers would shy away from contract bookings because there was such a strong cash trade, with lots of demand on Thursday, Friday and Saturday night from people leaving the pub.

“Now things are very different and some places are even closed on Friday night.”

The inspiration for his name came from his children.

He said: “Lots of people call me Daddy Cab, mainly in my own house, so I decided it should be the name of my business.”

To find out more about the business and to make bookings go to www.daddycabs.co.uk

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