A Fen grower and supplier is reaping the benefits of peoples’ appetite for vegetables this Christmas.

Produce World, which has factories in Chatteris, Sutton Bridge and Isleham, has enjoyed a surge in demand for its produce over the festive period.

Demand for broccoli is up 19.9 per cent, while there has been a 5.6 per cent increase in carrot sales and a five per cent increase in root vegetable sales.

In the week before Christmas Produce World harvested 950,000 kilos of sprouts and distributed five times the amount of parsnips across the UK compared to the average week.

Elsewhere, demand for King Edward potatoes more than doubles from November to December. Over the course of the year, Produce World grows and supplies 2.5 billion carrots.

Andrew Burgess, agricultural director at Produce World, said: “Christmas is definitely our busiest period, with Produce World colleagues working tirelessly to make sure the UK public get their favourite seasonal vegetables.

“However, the recent growth in demand for organic vegetables during 2014 means we will be working harder than ever during the festive period.”