A NEW service aimed at combating problems such as litter and flytipping in rural areas has just been launched by Fenland District Council.

The Village Rapid Response Service is designed to cater specifically for the needs of the smaller villages and hamlets across the district. It will build on the success of the existing Rapid Response Service.

The new team will also be able to offer support to local Street Pride and In Bloom volunteers, parish councils and other local community groups in their efforts to improve the Fenland environment.

Councillor Peter Murphy, FDC’s portfolio holder responsible for the environment, said: “More and more people are giving their time to help improve the local environment - last year Street Pride volunteers alone contributed over 4,000 hours to that.

“We recognise the fantastic work they do, both in our towns and rural areas. This new service is designed to support that by focusing resources where and when the community require it.

“We will listen to local people and use their feedback to adjust the service and develop its full potential.”