Graphic design students at College of West Anglia Isle campus playing key role in campaign against drug driving
- Credit: Archant
College of West Anglia Isle campus students have been putting their creative skills to good use to raise awareness about the dangers of taking drugs and driving.
The project follows the introduction of a law in March allowing police to do road side tests to detect drug drivers in England and Wales.
The students were briefed on all aspects of the Department for Transports drug driving campaign, and given a licence to come up with their own ideas.
Maree Richards, Cambridgeshire’s County Council road safety officer, has been working with the college’s graphic design students over a number of months.
She said: “Working with these students has been a great experience; they have amazing talent and an understanding of how to convey these important messages in a creative way.
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“This new law will save lives. We know driving under the influence of drugs is extremely dangerous; it devastates families and ruins lives.”
Graphic design course director Jane Goodwin said: “Engagement with live briefs helps to put learning into context and offers invaluable experience in preparing our students for work.
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“Our graphic design students never fail to impress their clients with their maturity, commitment and creativity and this project was no exception.”
To find out more about drug driving, go to http://think.direct.gov.uk/drug-driving.html