BOWLS is becoming increasingly popular with younger players and I know that the sport is keen to re-brand itself as an exciting spectacle for those yet to reach retirement age. However, I realised there was still a long way to go when I was watching the W
BOWLS is becoming increasingly popular with younger players and I know that the sport is keen to re-brand itself as an exciting spectacle for those yet to reach retirement age.
However, I realised there was still a long way to go when I was watching the World Matchplay Indoor Championships on television last week.
Was the tournament sponsored by an electronics company, a trendy fizzy drink or a dynamic sports equipment manufacturer?
No, it was sponsored by Co-operative Funeralcare.
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