Companies, community groups and clubs could be encouraged to get more involved in keeping Fenland’s streets tidy after a councillor’s campaign won support from colleagues.

Councillor Virginia Bucknor proposed the launch of a campaign titled ‘Help Fenland Save Money: Keep (place name) Tidy’ at last night’s meeting of Fenland District Council.

She told councillors: “We have spent hundreds, thousands, trying to keep streets clear of rubbish and we are increasing our spending. This was never the case years ago – the spending has grown exponentially over the years.

“We know it’s a priority for our council but what are we doing spending all this money? It’s like pushing water uphill.

“Michael (Bucknor, who is also a councillor) and I were discussing the issue and we think the answer is re-education. Many people, we are sure, don’t appreciate how much it is costing us.

“The reason we like Keep xx Tidy is to get ownership from the community. This would be self-sufficient – and could be saving money for Fenland that could be better spent.”

Cllr Bucknor asked council leader John Clark to consider launching a “Fenland-wide, long-term campaign to get the involvement of groups, clubs and as many organisations as practical to help Fenland save money”.

Cllr Clark said: “I agree with a lot you say. I believe we can support you on this.

“I did have a word with one of the directors about this. There is a campaign that is forthcoming.”

Cllr Clark asked Councillor Peter Murphy, portfolio holder responsible for the environment, to discuss the campaign idea with Cllr Bucknor.