Lucy is a clever sew and sew

Lucy James from Follow your Heart, bespoke clothing,Wisbech.

Lucy James from Follow your Heart, bespoke clothing,Wisbech. - Credit: Archant

LUCY James is following her heart by setting up a vintage fashion shop turning old clothes into inspiring one-off designer masterpieces.

Lucy James from Follow your Heart, bespoke clothing,Wisbech.

Lucy James from Follow your Heart, bespoke clothing,Wisbech. - Credit: Archant

From pairs of old Levis to stitching amazing dresses the 24-year old fashion graduate has been in business for six months and already has her work showcased on popular fashion shopping website ASOS.

Lucy James from Follow your Heart, bespoke clothing,Wisbech.

Lucy James from Follow your Heart, bespoke clothing,Wisbech. - Credit: Archant

Based within a little cabin at Bambers Garden Centre in Wisbech Lucy is a diminutive whirlwind of energy and enthusiasm for the fashion industry.

“I’ve loved clothes from as far back as I can remember,” she said.

“It’s an absolute passion. I go to sleep thinking of what to make and wake up with fresh ideas.”


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The daughter of Isle College’s fashion and design course director, Lucy had a heads-up from an early age on how to cut and sew her own patterns and develop a distinctive creative eye.

Since she was old enough she modelled in the college fashion shows and at home covered drawing books with pictures of clothing ideas.

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“I’m always on the look-out for old fabrics at charity shops or markets, If I know someone is having a clear-out I want to know about it,” she said.

She describes her style as “vintage upcycling“ where she designs and makes individual pieces from scratch with influences such as Louis Vuitton and Vivienne Westwood.

All of her designs are one-off and can be tailor-made to specific customer requests.

She graduated from the London College of fashion in 2012 and since then has concentrated on building up her business, Follow Your Heart, as well as getting involved in community events.

Her latest is a charity fashion show with other seamstresses, including her Mum Michellle James, at The Fleet community centre in Fletton, Peterborough, on Friday September 13.

The show is raising money for the Muscular Dystrophy Trust.

To contact her about her work or the show call 07554-444382.

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