MAD WAX: Wisbech garage boss takes one on the chest

THE director of a Fenland car dealership described his company’s Breast Cancer Care fun day as “great but painful” today - after he had his chest waxed for the cause.

Martin Holmes, director of JS Holmes Ltd, gritted his teeth through a 15-minute sponsored waxing treatment at their showroom in Wisbech St Mary.

Staff, who came to work dressed in pink for the fundraiser, looked on as their boss took one on the chest for charity.

“It was a great, albeit very painful day,” said Mr Holmes.

“Breast Cancer Care is a very important charity to us and for the last couple of years we have hosted fundraisers as a way of showing our support and getting involved.

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“Being established in the area for over 50 years, it was great to see our customers enjoying the day and getting into the spirit of fundraising. I’m sure they all had a laugh at my expense too!

“Thank you to everyone who came along and donated.”

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Customers were invited in for cakes and refreshments in return for donations to the charity.

The showroom was also decked out in pink including company branded race suits and hats as the Nissan and Ford dealership, together with their fast-fit partner HiQ, raised money in style.

HiQ is an official charity partner to Breast Cancer Care as part of the national project pink programme. Since the partnership began in 2009, the brand has raised over �80,000.

For more information about J S Holmes Ltd please visit or call 0845 271 7614. For more information about HiQ’s breast cancer care partnership, visit

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