Mortgage adviser's plan rejected

PUBLISHED: 16:24 28 September 2007 | UPDATED: 23:04 28 May 2010

A MORTGAGE broker has been refused permission to open in part of a Fenland town after planners felt it could threaten the town s economic future. Fenland District Council pulled the plug on an application to allow 11 Market Street, Whittlesey, to be used

A MORTGAGE broker has been refused permission to open in part of a Fenland town after planners felt it could threaten the town's economic future.

Fenland District Council pulled the plug on an application to allow 11 Market Street, Whittlesey, to be used for offices rather than a shop.

Its use "would detract from the attractiveness of the shopping parade and the character of the town centre", says Nigel Brown, Fenland's chief planner.

He claimed the proposal would have "an unacceptably adverse impact on the town centre's vitality and viability as a whole".

Choice Mortgages of Peterborough had submitted the application for change of use and is being backed in a separate application to council planners, which has yet to be determined for another unit, 15 Market Street.

This application, by Rose Homes of Windmill Street, Whittlesey, is for change of use of an empty shop to business premises.

Rose Homes is using evidence provided by agents handling the letting of the units which details a recent heavily publicised campaign.

Stephen Richardson, of Barker Storey Matthews, said there were "numerous parties targeted during mail outs, and people who requested details from our website that proved to be fruitless and didn't wish to discuss the premises any further".

One company said it was "just gauging the market in Peterborough's satellite towns" while another, a men's fashion retailer, opted for Stamford.

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