A popular sweet shop that has won the hearts of people in Ely over the past five years has announced it is closing.

Mr Simms Olde Sweet Shop say they will be shutting their doors due to “business rates and fading footfall” on the High Street.

David Learner, owner and manager, made the announcement on social media earlier this week, saying it was with “great sadness” and that the past few years have been “truly extraordinary”.

He said: “The combined effects of footfall on the High Street have made the renewal of our lease impossible. A final trading date will be announced shortly.

“Thank you. The past five years have been truly extraordinary and a wonderful adventure.”

Bosses at the store also urged customers to get in touch with their local MP, Lucy Frazer, to give independent shops a chance.

“I can’t thank you enough for the incredible support we’ve received since Mr Simms Ely announced its impending closure,” the post read.

“If you would like to see independent shops live and breathe in Ely please write to your local MP and say so. If you live in South East Cambridgeshire that’s Lucy Frazer. Her email address is lucy.frazer.mp@parliament.uk”

Mr Learner is also asking anyone who has unused gift vouchers or Pick n Mix cards to ensure they are used as soon as possible because they may not be redeemable at any other branch.

Since the Ely branch was opened in July 2013 it had become a staple with locals and visitors.

Dozens took to Facebook to express their sadness at the closure, with the announcement gaining more than 300 comments and over 100 shares.

Paul Trucks said: “This is so sad and will be a massive loss to Ely, my son’s love your shop. Ely will soon just be chain stores which is so, so wrong. We wish you luck in whatever you do next.”

Steve Coleby: “Ely High Street is suffering full stop David. You are not alone. Landlords don’t realise they are creating their own demise.”

A spokesperson from Ely Cathedral commented: “We’re sorry to hear this. Thank you for all your support of our events over the years. Best of luck for the future, whatever you do.”