Paddy Power insisted their latest ad – which features a March firm’s lorry-, might “mean the left wing PC brigade gets their knickers in a twist but we can live with that”.
The ad was ‘spotted’ at Dover Port yesterday with the slogan ‘ immigrants, jump in the back- but only if you’re good at sport’.
Savage Transport in March hired out the trailer and a spokesman said it was the second time they had been involved in one of the betting firm’s ads.
“It’s nothing really to do with us,” said the spokesman.
Asked if she thought it a controversial subject she said: “I’ve just got my job to do.”
But Paddy Power was more forthcoming, with their spokesman explaining that “you have to remember we are a bookmaker’s and we like to raise a smile with out punters.
“Yes, we are very happy with the outcome”.
The ad attracted some criticism, including north of the border since it features an image of tennis star Andy Murray, suggesting he might be an immigrant!
But Paddy Power said it was simply a joke “since Andy Murray is a Brit when he wins, but then a Scot when he loses. It’s all a simple bit of fun.”
He added: “Our punters love the ad, and so do we.”
Somali runner Mo Farah, Jamaican-born footballer Raheem Sterling, Irishman Eoin Morgan and Samoan-born rugby player Manu Tuilagi- who all play sport in the UK_ are featured on the gigantic advertising sign.
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