Planners give thumbs down to advert signs
PUBLISHED: 12:22 13 January 2006 | UPDATED: 13:21 28 May 2010
A GARDEN centre manager, who has been refused permission for continued display of two trailer mounted advertising signs alongside the A141, says he will appeal against Fenland planners decision. Edward Gowler, of Skylark Country Store and Garden Centre, s
A GARDEN centre manager, who has been refused permission for continued display of two trailer mounted advertising signs alongside the A141, says he will appeal against Fenland planners decision.Edward Gowler, of Skylark Country Store and Garden Centre, says if the signs displayed along the A141 Isle of Ely Way at Wimblington were to be removed, it would be detrimental to the business.But Fenland District Council's planners say the signs clutter the environment and advertise the centre, as opposed to direct customers to it.Mr Gowler said: "At least 80 per cent of our business comes from those signs."They are the only way the vast majority of our customers find us. We will appeal to the decision because it's crucial for the business."A notice came through from Fenland Council to renew the full planning permission for the signs in November. Two years ago, the store was involved in a similar battle with Fenland planners for permission to keep the trailers on display, and was later granted full planning permission for the signs.He said: "We did everything properly and paid the renewal fee, and we were surprised to find out it had been refused after Christmas."They are not untidy, the trailers are specially made to be safe and the signs are brand new. There are countless other signs along main stretches of road like the A47 and the A14 that are just nailed up and they haven't had to come down.""Like many other farmers, we're trying to diversify and make a go of another venture, but it seems to be one battle after another. What will be next?"A Fenland Council spokesman said: "The signs were refused because they are of unacceptable clutter in the environment, and are more advertising, rather than directional signage.
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