Christmas shoppers are being urged to keep their money safe this season when they go hunting for presents.

Police have launched an ‘It’s your money, keep it safe’ campaign to raise awareness of purse theft crimes.

Leaflets are being handed out to shoppers at Morrisons in Wisbech and Tesco and Morrisons at Downham Market this weekend.

Officers from the Safer Neighbourhood Teams in Downham Market and Watlington will set up stalls at the supermarkets to urge shoppers to keep their valuables safe.

Crime prevention aids, including purse belts and alarms, are also for sale on the stalls and are available at Police Enquiry Offices.

PCSO Sophie Watson from Watlington SNT, commented; “These events are a chance for us to get out into the community and raise awareness of how people can protect their valuables whilst they are out Christmas shopping.”

“It’s so easy to get distracted, particularly when the shops are busy, and you’re with either your friends or family enjoying the festive shopping season. We’re just here to remind people that it is important to make sure your bag and valuables are secure to prevent someone else from ruining your day.”