MALE victims of domestic abuse are being urged to seek help as part of Cambridgeshire police’s Valentine’s campaign.

Posters for the “She loves me, she loves me not” campaign feature a daisy, and are being put up in men’s toilets and in sports changing rooms around the county.

Facebook adverts will also be used to target men. It is believed that around a quarter of domestic abuse victims are men, but very few report it.

Det Insp Alan Page said: “Anecdotal evidence suggests that domestic abuse against men is under-reported and is an issue is one that doesn’t always get highlighted.

“By targeting men via social media and through our poster campaign, we hope we can raise awareness of this issue and give victims the courage to come forward and report abuse.

“Throughout the year we run a number of high profile campaigns to target women who are the victims of domestic abuse and it’s important this work continues as they represent around 75 per cent of victims.

“However, we believe there are men out there who are not reporting the abuse they suffer and it is those men we are trying to reach out to. We know from feedback we have received that some men do not feel there is enough work done to highlight this issue.

“The force has specialist officers who can offer advice and support to victims. My message to anyone who is a victim of abuse but who has not yet reported it is clear – do not suffer in silence.”

INFORMATION: Support is available from the ManKind initiative (01823 334244), Men’s Advice Line (0808 8010327), Everyman Project (0207 2638884) and the National Domestic Violence Hotline (0808 2000247).