Prince William landed in Wisbech Park this afternoon as frantic attempts were made to save a man who collapsed in nearby King Street ... but the man died at the scene.
At 2.50pm, police, ambulance and an air ambulance crew were called to the incident.
The prince started work this week as a co-pilot for the East of England Air Ambulance.
An ambulance spokesman said: “We sent two rapid response vehicles, an ambulance, an air ambulance and an ambulance officer.”
A Police spokesman said: “We were called at 2.50pm today (Thursday) by the ambulance service to attend an incident in King Street, Wisbech.
“A man sadly died at the scene. Investigations are ongoing, however details are sketchy at this time.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here