Prince William landed in Wisbech Park this afternoon as frantic attempts were made to save a man who collapsed in nearby King Street ... but the man died at the scene.

https://www.youtube.com/watch?v=x80n_ZEA4Ws&feature=youtu.be

At 2.50pm, police, ambulance and an air ambulance crew were called to the incident.

The prince started work this week as a co-pilot for the East of England Air Ambulance.

An ambulance spokesman said: “We sent two rapid response vehicles, an ambulance, an air ambulance and an ambulance officer.”

A Police spokesman said: “We were called at 2.50pm today (Thursday) by the ambulance service to attend an incident in King Street, Wisbech.

“A man sadly died at the scene. Investigations are ongoing, however details are sketchy at this time.”