Robert Goddard comes to the rescue of March store which owners feared may have to close

THE iconic Boon and Potter menswear store in March- run by Richard Tasker for 32 years- has been rescued by outfitters Robert Goddard.

Earlier this year, Mr Tasker and his wife Judith said they would be forced to close the store when they retired if a buyer could not be found.

Robert Goddard -which has stores in Wisbech and Spalding - is due to take over the March High Street shop at the end of September, but it will continue to trade under the name of Boon and Potter.

The company has submitted a planning application to remodel the shop, utilising a basement for formal wear and suit hire and transforming the first floor into two flats including an extension.

“This scheme is intended to breathe new life into the unit and ensure its future in an ever changing retail market,” says the planning application.

Oliver Tookman, owner of Robert Goddard, said: “Boon and Potter is a long established brand within the town. We aim to modernise the shop slightly by introducing more brands to its offering, but still retaining the classic lines that have ensured its success over many years.”

He added: “We will continue trading as Boon and Potter, as the name has been established over many years.

“The store will offer every product that it always has done, such as suiting, shirts, and some casual wear for men. With the introduction of some designer brands we hope to attract new customers and ensure that March can be proud to have a quality designer menswear shop for all ages”

Boon and Potter is currently holding an extensive retirement sale, with many lines up to 75% off. The sale will continue until the store closes for a week or two for the renovations to be carried out.