The managing director of Stagecoach East has admitted they made a mistake following criticism from MP Steve Barclay after an increase in bus fares was announced “with no prior warning.”

Mr Barclay and MP for NW Norfolk Sir Henry Bellingham met with managing director Andy Campbell in April and raised their concerns on behalf of parents who had claimed they were not warned before fares were increased.

Mr Barclay shared a letter sent to him by Mr Campbell after the meeting on Facebook, which admits that Stagecoach made a mistake by failing to inform customers of the changes and that fares were raised to accommodate its online market.

“Restructuring our fares was required to simplify the options available so we could sell our products online,” said Mr Campbell.

“I accepted the criticism from you about our poor communications explaining the reasons for changes and not making clear the best option for our customers.

“Hopefully we will learn from our mistakes and provide a more comprehensive plan on any future changes.”

The letter also outlines Stagecoach’s plans to introduce a ‘Wisbech Town Rider’ fare, which will cost £2.50, after Mr Barclay said that customers travelling within Wisbech “feel they are getting less for their money.”