People text, call and even take selfies while driving. Cambridgeshire Police back a new safety campaign
- Credit: Archant
Drivers are being warned of the dangers of using hand held mobile phones behind the wheel amid figures that show 314 drivers have been caught in Cambridgeshire since penalties doubled.
THINK! launches its latest campaign, featuring a video directed by the people behind the music video for Pharrell William’s hit Happy.
It highlights what drivers miss when they glance at their phone.
Sergeant Ian Manley, of the road policing unit, said: “If you use a mobile phone whilst driving you significantly increase your chances of being involved in a serious, even fatal collision.
“We need to educate drivers that this behaviour is completely unacceptable. Using a phone behind the wheel not only puts your life at risk, but that of other innocent road users.”
You may also want to watch:
The campaign asks young drivers – who are less likely to consider mobile phone use a dangerous behaviour according to the latest research – to put their phone away by
The four-week campaign includes radio adverts and will run in cinemas, online and on social media.
- 1 Paedophile exposed himself to mum near school
- 2 Hospital worker 'swerving' on road was over alcohol limit on way to work
- 3 Care home is out of special measures – but still requires improvement
- 4 Tribute to Capt Tom and to all grieving from Covid-19 losses
- 5 Assault on tax officials lands man in court
- 6 Driver pulled from three-car wreck as one vehicle flips onto its side
- 7 300 jobs lost: Alan Bartlett & Sons to close Chatteris factory
- 8 Mum lifts lockdown blues with joyous cycle ride
- 9 Hares boss confident of promotion push amid frustration over season
- 10 Cut in funding to highways maintenance across Cambridgeshire in 2021
Since March, motorists caught using a handheld mobile phone while driving face a £200 fine and six points on their licence.
Drivers caught twice face a lengthy ban – which could also then lead to a £1,000 fine.
New drivers - those who have passed within the last two years - face having their licence revoked if caught just once.
RAC road safety spokesman Pete Williams said: “The RAC’s latest research reveals that the problem is still at epidemic proportions with a hard core of drivers persisting in texting, talking, tweeting and even taking photos at the wheel.
“We welcome THINK!’s thought-provoking video, which highlights the dangers of a two-second glance at your phone while driving.”