More than 40 people a day aged 65 or over are admitted daily to Cambridgeshire hospitals because of a fall.

New figures from the county council show that in 2013/14 a total of 2,100 people aged 65 and over were admitted to hospital having been injured in a fall.

Of these just over 600 were due to a fracture of the hip.

The figures were released by the county council as they launched a new awareness campaign.

Dr Angelique Mavrodaris, consultant in public health at the council, said: “We tend to see falls as an inevitable part of ageing. And it’s true that some people may fall due to frailty, or illness.

“But many other falls are preventable and it’s these that we want to avoid.”

The council published a list of ‘do’s and don’ts’ to minimise risk.

• Most falls happen in the home so watch for rugs, power cables and other items placed on the floor.

• All walkways should be clear of obstructions. Adequate lighting can help stop slips, trips and falls. Lighting is particularly important for steps, stairways and walkways.

• Recognising and treating vision and hearing problems can help to prevent falls – speak to your GP if you have concerns.

• Review your medication regularly with your GP or pharmacist, as some can cause drowsiness.

• Support friends, neighbours and family to remain active

• Encourage them to keep warm – warm muscles work better

Charlotte Black, service director for older people and mental health, said: “Some people may never regain their independence after a fall.

“A fall can lead to hospital admission and concerns about whether someone can continue to live independently at home. This is why preventing falls in the first place is fundamental.

“Even once people start to feel less steady on their feet, there are exercises they can do to regain their strength and balance. It may feel counter-intuitive, but actually remaining active and getting exercise is vital.”