VIDEO footage of a paraglider landing on the famous Campbell’s tower in King’s Lynn has been viewed by almost 5,000 people on YouTube.

The five-minute video was uploaded on to social network website following the paraglider’s stunt on Sunday and has received mixed reaction.

The video has been criticised by some viewers, with one person claiming the paraglider is “another high profile newsworthy death waiting to happen”.

Meanwhile, other viewers have praised his flying skills and the quality of footage over the West Norfolk market town.

It took the paraglider several attempts to land onto the iconic landmark and his successful landing can be seen two minutes and 40 seconds into the video.

The paraglider’s manoeuvres did, however, prompt a member of the public to call the emergency services at 11am claiming he was “out of control” and heading for the River Great Ouse.

This sparked a frenzied search by police and the Hunstanton lifeboat. The RNLI lifeboat and hovercraft were then stood down at around 12.20pm.

A lifeboat spokesman said: “We regularly see paragliders over the beach in Hunstanton and it must be alarming for people who are not aware of what they are doing.

“They tend to go high up then drop suddenly and spiral quite rapidly before switching on the power again and travelling low along the beach.

“It doesn’t surprise me that we received the call at the weekend because the member of the public probably thought the paraglider was in trouble.”

The Civil Aviation Authority, the UK specialist aviation regulator, last night said it had been made aware of the video but could not confirm if it was investigating the stunt.

The empty Campbell’s factory is currently being demolished with its tower due to be brought down by a controlled explosion in mid-January to make way for a business complex including a new Tesco Extra store.

The town’s civic society had tried to get the landmark listed last year but English Heritage said the tower had no “special architectural or historic interest” and rejected the group’s application.

Tesco’s plan for the site was approved by West Norfolk Council in November last year and it is thought the �40m Campbell’s Meadow project could bring up to 1,000 jobs to the area.

East Anglian firm RG Carter, which originally built the factory on the 63-acre site in 1959, has been contracted by Tesco to carry out the demolition work.