WIN: Four Product of the Year goodie bags up for grabs

A TOP survey reveals consumers value new twists on old favourites and crowns Tesco as the UKs top supermarket - and now readers can win a goodie bag of more than 20 of the winning products.

For 2011, more than 11,000 consumers determine results in the annual Product of the Year survey, advising fellow shoppers on the most innovative products in the consumer marketplace.

And we’ve teamed up with Product of the Year to offer four readers the chance to win a bag of all the survey’s winning goodies.

This year’s consumer-led survey saw new categories emerge including alcoholic and non-alcoholic drinks, laundry additives, breakfast cereal, kids dairy, and pet foods.

The awards ceremony, presented by Rufus Hound, was held at the Royal Opera House in London’s Covent Garden and attended by some of the biggest manufacturers in the business.

And the winning products, which will be included in the prize goodie bags, are:

Laundry Additives: Lenor All Line Up (Procter & Gamble UK)

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Ambient Air Fresheners: Air Wick Ribbons Scent Candle (Reckitt Benckiser)

Breakfast Cereal: Chocolate Weetabix (Weetabix)

Cold and Flu: Lemsip Max Lemon Flavour Flexi Tablets (Reckitt Benckiser)

Confectionery: Toblerone Tobelle (Kraft Foods UK)

Non-Alcoholic Drinks: Kenco Eco Refill (Kraft Foods UK)

Female Hair Removal: Gillette Venus Spa Breeze (Procter & Gamble UK)

Feminine Care: Always Simply Fits Flexistyle (Procter & Gamble UK)

General Household: Duracell Ultra Power (Procter & Gamble UK)

Hair Treatments: Silvikrin Heat Creations Blow Dry Spray (Procter & Gamble UK)

Instant Air Fresheners: Febreze Aerosol Destinations Collection (Procter & Gamble UK)

Laundry Detergents: Fairy Non Bio Gel (Procter & Gamble UK)

Makeup: Healthy Mix Foundation (Bourjois)

Male Grooming: Radox Men (Sara Lee)

Nappies: Pampers Active Fit with Dry Max (Procter & Gamble UK)

Oral Care and Health: Listerine Total Care Enamel Guard (Johnson & Johnson)

Pet Food: Whiskas Simply (Mars Petcare UK)

Savoury Food: Aunt Bessie’s Perfect for Chicken Yorkshire Puddings (Aunt Bessie’s)

Shampoo and Conditioner: Head & Shoulders Itchy Scalp Care Shampoo & Conditioner (Procter & Gamble UK)

Skincare: Imperial Leather SkinKind (PZ Cussons)

Laundry Stain Remover: Vanish Oxi Action Extra Hygiene Stain Remover (Reckitt Benckiser)

Paul Edwards, Chairman of TNS Research International, said: “With over 11,000 members of the British public taking part in our survey, it shows how, by responding to consumers’ needs and wants, as well as creating new and innovative products, real value can be added to both brand and shopping experiences.”

Product of the Year can help you avoid wasting time and money this year - let 10,000 like-minded shoppers help you decide what to drop in your trolley, just look for the red logo. Find out more at

To be in with a chance of winning a goodie bag, just answer this question:

What was this year’s winning Breakfast Cereal?

To enter, send your answer on a postcard including your name, address and daytime contact number to Product of the Year Competition, 51 High Street, March, PE15 9JJ to arrive no later that Friday, February 25. Alternatively, e-mail your answer to

The winners will be the first four answers drawn at random from all the correct entries.

Archant competition rules apply.

Archant Limited may wish to contact you about special offers, products and services by e-mail from time to time. If you WOULD like to be contacted by e-mail please include your e-mail address on your postal entry or mark your e-mail entry with ‘Agreed to contact’.

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