Wisbech ‘multi agency steering group’ prompts name change from Christmas Market to Yule Fair

Wisbech Christmas Market 2014. Katy Kolbuc feeding the raindeer. Picture: Steve Williams.

Wisbech Christmas Market 2014. Katy Kolbuc feeding the raindeer. Picture: Steve Williams. - Credit: Archant

Wisbech Christmas market was this year rebranded a Yule Fayre - a decision that was felt “appropriate” by the “multi agency steering group” thath organised the event.

Town council leader David Oliver said the name change was made to “describe more accurately this event which now provides much more in terms of activities, entertainment than the shopping opportunities provided by a market.”

It was originally hoped to hold the market on a Sunday but the response from Fenland District Council was that this could happen only if Wisbech Town Council were to make a “relatively significant financial contribution towards the additional cost of Fenalnd operating the event on a non working day instead of a Monday.”

It was agreed that changing the day to a Sunday for 2014 could not be pursued but instead a special steering group was set up to organise the running of the event in the future.

“So far the group has looked at the estimated costing of the event, publicity arrangements, the types of entertainment and attractions to be booked, the types of trading activities to allow road closures, layout of market stalls, encouraging traders to embrace the Christmas theme in the ways they dress and the visual appearance of their stalls.”

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It was also considered appropriate to rebrand the event with a new name, according to minutes of a report that went to Wisbech Town Council.

The steering group is made up of Fenland District Council, Wisbech Town Council, the Horsefair, Lions, Rotary and Red Barn Creative.

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