THE Horsefair Shopping Centre has been told by Fenland District Council it can not put up two illuminated advertisement displays because they would not to be in keeping with the character of the area.
The proposed panel signs, which were three metres tall and six metres wide, were to be placed at land east of the multistorey car park fronting Churchill Road, Wisbech.
The Wisbech Society had also voiced concerns that the signs could be a dangerous distraction for drivers on Churchill Road.
Fenland District Council said: “The proposal is not of a scale or character appropriate for the location and will have a detrimental impact on the character, appearance and visual amenity of the area.”
The Horsefair Centre was opened in 1988 and has 26 retail units.
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